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Sales sheets are a great way to show off a product or service to prospective customers.
Basically, it is a quick overview of the product or service with all the sales information available on a sheet of paper. It’s a quick and easy way to showcase your product and give out at trade shows, sales calls or retail locations. It can also be part of a larger marketing or promotion kit.
You want your sales sheet to be concise and to the point. Do your best sales pitch for the product or service without getting bogged down into too many details. Think of it as a sales synopsis, highlighting all the important features for the customer.
Keep it simple
The important thing to remember is to not make it wordy. Most people are not going to want to get bogged down into a lot of text, especially if they only want a quick rundown of your product. Use bullet points in order to keep the copy short and succinct. Try to concentrate on how the product or service will benefit the customer, and not just talk about the specific features. For example, if you are selling a new kind of microwave oven, talk about how it will save time and effort for the consumer more than you do about the technical bells and whistles. People want to know how a product will help them, so concentrate on that.